Mission 10000km, an initiative by Yamaha and Zee Media Corp Ltd

Tuesday, 12 August 2014 - 5:21pm IST | Place: Mumbai | Agency: Zee Media Bureau

With the open roads constantly beckoning, and the ever-growing presence of passionate bikers in India, Yamaha and Zeegnition brings to them all, the ultimate biker experience with Mission 10000Km on the Yamaha FZ- FI Version 2.0.

Yamaha’s message to all bikers is clear and a truly encouraging sign of the times, and places importance on the discovery of India as well. 

The concept for the initiative is idyllic, being grounded in personal experiences and self discovery across the country, rather than competition or a race format. 
Yamaha and ZEEGNITION are fostering the community of biking to share how the roads and horizon inspire us all.

Speaking about this unique initiative, Adil Jal Darukhanawala, Editor in Chief, ZEEGNITION, ZMCL stated, “ZEEGNITION is a brand that is spread across mediums including print, television and the internet. Our 360 degree approach to providing the latest information on the automotive world revolves around the ethos of reaching out and making a definitive statement. Conceived in the same vein of thought, Mission 10000km is a holistic expedition in which the participants will embark on a journey of self-discovery aboard the Yamaha FZ-FI Version 2.0. It’s an opportunity that is bound to have a lasting effect on each participant as they set out to take on this fun, yet grueling trip of epic proportions while discovering India in the process astride a Yamaha."

Mr Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd said, “Mission 10000km is an initiative to encourage safe and congenial bike riding across the nation with a theme of ‘Discovering a whole new India in its truest form’. The official vehicle for this ride is our recently launched, fuel injected ‘Yamaha FZ FI Version 2.0’ featuring our new technology concept called ‘Blue Core’ which stands for fun riding and economy. We are certain that our riders will have an experience of a lifetime on this amazing journey through India, discovering and exploring the many diverse cultures our country has to offer. I am sure by the end of this journey each one of them will have many stories to share for a lifetime.”

Promoted by Yamaha’s , Brand Ambassador John Abraham, the bikers have to ride 10,000 kilometers as two teams, starting in the North ( New Delhi) with the flag off slated for 2nd Week of September, and then each travel via East  and West routes respectively towards the South (Chennai) as the final checkpoint.

The Yamaha FZ FI Version 2.0 is the bike for this expedition. It has an LCD console, along with an engine built on Blue Core technology concept, and advanced fuel injection. The split tandem seats, newer mid muffler, and monocross suspension are touted to provide a much smoother and friendly ride too.

Overall, the bike comes, with improved cornering, smoother passing, fuel efficiency, and long ride comfort for both, rider and pillion passenger. Mission 10000Km is for the riders who want the free ride of a lifetime, if that’s you, log on to www.mission10000km.com . For more information, visit www.facebook.com/mission10000km. 




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