The NGO has embarked on a massive outreach programme to sell the rakhis.
For some people, 'Aadhaar' (support) is a term to give a helping hand to needy people. Bur for Manish Bharthi, a final-year student of Vivekanand Education Society Institute of Technology (VESIT) and his NGO Kartavya foundation, it is a mission to reach out to downtrodden sections of society and extend sustained means of livelihood to them. This year, the NGO, through its initiative 'Mission Aadhaar', has decided to help three visually-impaired girls to earn their livelihood by selling rakhis.
"Financial inclusion through providing the right training and marketing forms is a key component of women empowerment. Mission Aadhar has been conceptualised with the aim of ensuring a dignified livelihood for our visually challenged entrepreneurs by providing them the requisite skills and sales support. It has been our most sincere attempt to identify the sparks of entrepreneurship in physically challenged ladies and build a relationship of trust and hope with them in their journey to achieve economic independence and self-esteem," Bharthi said.
The NGO has embarked on a massive outreach programme to sell the rakhis. Stalls are set up on the VES degree college campus as well as Mansukhani Institute of Management (MIM), Ulhasnagar. Kartavya foundation has also approached corporates in this unique endeavor and has got an overwhelming response. They have set up stalls in L&T Infotech Powai and Tipco Solutions. Plans are in full swing to set up stalls in Oracle, Goregaon and Infibeam, Andheri over the week.
Tapping social media platforms
Kartavya foundation has also tapped social media platforms like WhatsApp and Facebook to reach out to potential customers in Maharashtra. Their efforts have provided positive results and people from Pune, Nashik, Ahmedabad and Hyderabad have shown interest in purchasing these rakhis. More than 100 student volunteers from different colleges across the city have committed themselves to run and manage these stalls, the cost of which has been borne by Kartavya Foundation. This year too, the NGO plans to give all the profit from the rakhi sales proceeds to Barse and her team mates.
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