Avid shoppers were lured by the irresistible deals on 12/12/12, as over 50 websites doled out deals and discounts as a part of Google's Great Online Shopping Festival (GOSF).
The participating e-commerce sites included Flipkart, eBay India, Cleartrip, shaadi, Jabong, Quikr, redbus and Airtel, to name a few.
Sadhvika Agarwal, a communications manager, said, “I started comparing deals across websites since morning and was as I was spoilt for choice. I wanted a dress in black and I found some beautiful collections on Myntra, Jabong, Fashion and You, etc. I ended up ordering for five of them, each on a 30% to 50% discount. I am also receiving some free gifts.”
Ashish Puri, founder of online fashion store rock.in, said, “We offered a 25% flat discount on every fashion product and had three times the traffic as compared to the whole of last week.”
Tarun Sobhani, co-founder of deals and you.com said that they offered coupons for restaurants and spas at Rs12 so shoppers could avail 50% to 60% off on these services and saw a 40% to 45% hike in traffic.
Those who logged in after noon missed out on some great deals which got sold out. Amit Naik, a management professional, said, “Alot of products like cameras, headsets and watches, which were being sold for really low prices being sold out by noon.”
Amit purchased a Dell laptop for Rs40,000, Rs10,000 less than the original price, and his friend bought a Samsung Galaxy Note for Rs28,000, while it is originally priced at Rs37,000.
Travel portals like Yatra, makemytrip and goibibo also offering offered Rs500 to Rs4,000 off on travel and holiday deals across the world. Matchmaking portals like Shaadi and Bharatmatrimony, too, offered 10% to 25% off on paid membership.
Manu Kumar Jain, co-founder of jabong, said, “A lot of people, even those who weren't regular online buyers, showed immense interest in this festival.”