The Bharatiya Janata Party (BJP) has created hundreds of e-media activists across the state to reach out to voters. Every activist has been given a target of at least a message a day to a group of 50 voters known to him/her. Till the voting date, the activists are supposed to keep sending information about the party and its policies and initiatives to the voters.
Every parliamentary constituency has around 75-100 e-media activists, who have to create their own group of people and stay connected with them through the various social media, such as WhatsApp and Facebook.
"The people in the group can be anybody — right from friends, family members to even followers of the e-media activist in the constituency. The activist has to stay in touch with them and send them messages related to the party. This could be some statement of a leader or a demand made by a BJP leader or some policy of the party. Some of the messages are created and sent at the constituency level, while some are sent from the state office. Some messages are prepared at the central office of the BJP and then sent to the state and then from the state to the activists," said Jiten Gajria, convener of the social media cell of the BJP state unit.
Citing an example of a message, Gajria said the BJP has made three demands with regard to devastation caused by hailstones in the state, which has affected farmers in the state. The messages have been sent from the state office to the e-media activists, who will send them to their respective groups, which will also include farmers.
The e-media activists will also get in touch with their groups via Facebook. "Through these activists, we hope to target various sections, including working professionals in different sectors. For example, in Ulhasnagar alone, we have linked up groups of 6,500 professionals," Gajria added.
BJP also has a code when it comes to sending such messages. "No vulgar or below the belt or abusive messages will be sent by the activists. We have already instructed the same to all of them," Gajria said.