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Being No. 1 is in our DNA

Wednesday, 2 July 2014 - 7:00am IST | Agency: dna

As per the latest TAM data, Daily News and Analysis (DNA), one of the flagship news shows  of Zee News (part of India’s largest News Network —Zee Media Corporation Limited) has emerged as the clear leader in the Hindi News genre. Source : TAM, Wk 25 CS 15+, Wk 25 (2100 – 2159HRs, Weekdays, GTVTs (000s).

The news show has consistently set standards in Hindi news journalism with its independent voice, thought-provoking reportage and threadbare analysis of the top news of the day. The program is hosted by one of the most  renowned journalist Sudhir Chaudhary. Under his guidance, the show has managed to consistently deliver the numbers and become the viewers’ choice.

As per the latest TAM report (Wk 25), the show has grabbed maximum eyeballs and has been the leader in reporting news. The latest viewership figures also proved that DNA is the most watched Hindi news show. DNA aims to strengthen the credibility, trust, and resolve to be always on the side of the truth. Zee News (4348 GTVTs) is aheadof Aaj Tak (3300 GTVTs) by 32 % and ABP News (2155 GTVTs) by 102%. Source : TAM, HSM, CS15+, GTVTs (000s), Week 25 (2100-2159 hrs)Weekdays

Sudhir Chaudhary, Editor, Zee News, said, “DNA has acquired numero uno position due to informative and factual content that fulfills theneed and expectations of the viewers, which is missing in theexisting news channels. It is our constant endeavor to provide exclusive, intelligent and informative content. The show also brings forth updates of the latest happenings across the state, city and district level. The USP of the show is the simplicity. It showcases the DNA test of every big news, which the nation needs to know in asimple and uncomplicated manner, thus proving to be the nation’s favorite news classroom”

Zee Media Corporation Ltd., the largest News Network in India, has a unique cluster of news, current affairs and  regional news channels under the banner, including Zee News, Zee Business, ZeePunjab Haryana Himachal, Zee  24 Taas, Zee Madhya Pradesh Chhatisgarh, Zee Sangam, Zee Kalinga, 24 Ghanta & Zee Marudhara.  The Media  powerhouse has comprehensive and more options for the new age news consumer through Zeenews.com – which  is one of the fastest growing news websites in India as per Comscore Direct, Google Analytics and has strong social media presence, not only in India but globally. As a responsible media house, the network has been committed to serve the nation, not only by providing relevant and quality news, but also by highlighting issues of national significance and addressing them regularly. 

For further details please visit: http://zeenews.india.com




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