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Zee Entertainment posts 27% growth in advertising revenues

Consolidated operating profit (Ebitda) for the third quarter was at Rs 430.2 crore and consolidated revenue for the period under review stood at Rs 1,595.1 crore. Profit after tax (PAT) was Rs 274.4 crore. While ebitda margin stood at 27.0%, PAT margin was 17.2%.

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India's leading entertainment company Zee Entertainment Enterprises Ltd (Zeel) reported a 26.8% year-on-year growth in advertising revenues which stood at Rs 941.9 crore for the third quarter ended December 2015. Domestic advertising revenues stood at Rs 860.7 crore, and international advertising revenues were at Rs 81.2 crore.

Consolidated operating profit (Ebitda) for the third quarter was at Rs 430.2 crore and consolidated revenue for the period under review stood at Rs 1,595.1 crore. Profit after tax (PAT) was Rs 274.4 crore. While ebitda margin stood at 27.0%, PAT margin was 17.2%.

According to Dr Subhash Chandra, chairman, Zeel, the company saw an impressive performance in the third quarter. "We grew ahead of the market through improved performance of our existing channels as well as new channels. Our vision is to provide long-term sustainable growth to our shareholders. Our investments continue to provide us with positive results. We will continue to identify and pursue profitable investment opportunities that will enable us to join the ranks of world's leading media companies and become the first Indian media company to do so," he said.

Dr Chandra added that India, with its steadily improving economic scenario, has outperformed major emerging economies globally. While India's domestic growth momentum continues to be healthy, new initiatives being planned by the government on both investment and policy front are likely to fuel economic growth in the coming quarters. As a result, media industry is also expected to benefit in this improved economic scenario through higher advertisement and subscription revenues.

Commenting on the company results, Punit Goenka, managing director and chief executive officer, Zeel, said, "In the third quarter, the advertisement market growth continued its upward trajectory, further aiding our growth while the subscription market witnessed steady growth as well. This quarter saw the roll-out of BARC in the rural areas, which demonstrated the strength of our channels in the hinterlands of the country."

On the business outlook, Goenka said with more than 210,000 hours of content, Zee is the leading content player in the Indian television industry offering quality entertainment to audiences both home and abroad. "Our chief focus will remain on creating innovative and high quality entertainment that can be delivered to audiences across consumption platforms. Going forward, we will further enhance our offerings on various platforms," he said.

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