Ratan Tata invests in food tech start-up Ideachakki

Food tech startup IdeaChakki has raised an undisclosed amount of funding from leading industrialist Ratan Tata.

The city-based startup, which provides digital video menu for restaurants and allows customers to gift food and beverage experience across the world, has also partnered with investment bank Enablers for their next round of funding.

The funds raised from Tata will primarily be used for expansion into new geography, along with building the in-house team and strengthening the technology, IdeaChakki said in a statement.

The Chairman Emeritus of Tata Sons has been actively investing in startups in India and abroad. Some of these firms include Snapdeal, Kaaryah, Urban Ladder, Bluestone, CarDekho, Sabse Technologies, Xiaomi, Ola, DogSpot.in, Tracxn, CashKaro, FirstCry and Teabox.

Set up by three former NDTV executives, the company is targeting premium restaurants in Delhi-NCR and aims to expand its operations in the country and set up its first international office in Paris.

"It feels great to have received a funding from Mr Ratan Tata. We are world's first video-based food tech to introduce such a concept, which change the face of hospitality world and lifestyle of users," IdeaChakki co-founder Gunjan Mehrish said.

Additionally, Tata's validation on idea will help in attracting more investors given his experience in managing and running Taj group of hotels, he added.