Micromax will sell Canvas 6 & Canvas 6 Pro for Rs 13,999 through its website. It also plans to add other products by Diwali this year.
Indian handset maker Micromax is hoping to topple Korean rival Samsung from the numero uno position in India this year. To accelerate sales, the company is stepping on the gas by revamping products with 'connected devices and services' and expanding to more emerging markets as it aims to become one of the top five global players by 2020.
According to Rahul Sharma, co-founder, Micromax, the management is kicking in Micromax 3.0. "Smartphones was the second inning for us, but this is the new us. We are going to the market with a sharper focus. In the coming months, you will see more 'connected devices', services and the brand getting into more emerging markets," he said, adding that the company has redesigned its logo and introduced a new tagline 'Nuts, Guts and Glory' as part of its new brand identity.
According to research firm Gartner, Micromax ranked 10th globally with 1.8% share of the global handset market at the end of March 2015. The companies preceding Micromax include Samsung, Apple, Microsoft, LG, Lenovo (along with Motorola), Huawei, Xiaomi, TCL and ZTE. Most of these companies have a prominent presence in the Indian market too.
Shubhajit Sen, chief marketing officer, Micromax, said the company aims to touch over 50 million devices this year. As part of the strategy, Micromax has launched 16 smartphones, two tablets and two LED TVs, including the sixth edition of its flagship Canvas smartphone and a Canvas 6 Pro.
The phones, priced between Rs 4,000 and 20,000, will help Micromax target diverse categories including entry-level smartphones, affordable 4G, regional language, online exclusives as well as in mass premium segment. These phones are set to hit the market in the coming weeks.
The company will sell Canvas 6 and Canvas 6 Pro for Rs 13,999 through its website and plans to add other products by Diwali this year.
"Our aim is to have 100 million connected devices in the next two years. The focus for us now is on services and not just hardware, so we are bringing 'Around' to Micromax devices that will allow users to book cabs, shop online, etc, from one platform," said Sharma. Citing examples of bands that analyse health data to provide meaningful insights, he added that the company would look at becoming a 'complete electronics player' in the coming years.
Sharma said the company is also looking to aggressively expand presence in more emerging markets like the CIS countries to take the contribution of exports to revenues to over 30%. -- PTI
Get ready for redi-GO
Nissan's Datsun redi-GO is all set to make its gobal debut at a gala event in Delhi today. The latest entry-level hatchback will be the second product to ride on the CMF-A platform after the Renault Kwid that has taken the market by storm ever since its launch. The car is likely to be launched towards May-end and will compete for market share with the likes of Renault Kwid, Maruti Suzuki Alto 800 and Hyundai Eon. Auto media is of the view that the redi-GO will be initially offered with a 0.8-litre, three-cylinder engine which is the same that also powers the Renault Kwid and might come with a diesel engine at a later stage. While there is no official word on its pricing yet, analysts expect the car to be priced at par with Renault Kwid.
LG shoots to K
Kim Ki Wan, managing director, LG Electronics India will unveil the company's K-Series of 4G smartphones today in the national capital. The company is likely to launch the K10 and K7 handsets that were launched ahead of the CES 2016 trade show. The South Korean company had said that the new series will succeed its L-Series smartphones. The K-series of smartphones are touted to sport photography capabilities as well as the 'premium UX' features they bring from higher-end devices. Pricing and availability details have not been announced yet. Some of the other features of the LG K10 and LG K7 smartphones include 2.5D Arc Glass design along with Gesture Shot, Tap and Shot, and Gesture Interval shot function for taking images.
—Compiled by Ashish K Tiwari
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