US-based hospitality major Marriott International is considering carting in its budget brand Fairfield Inn & Suites to India.
Marriott is likely to explore the markets of Courtyard—its full service, four-star, moderately priced brand—for Fairfield.
Rajeev Menon, Marriott’s assistant vice-president, India, Maldives & Malaysia, told DNA Money, “We are weighing opportunities to bring the Fairfield brand into India. A clearer picture on this will emerge a few months later.”
Though positioned as a “budget” brand, the product aims to offer a more upmarket experience compared to its competitors.
Marriott, which is globally a hotel management company, plans to manage an additional 29 properties in India by 2013. However, the thrust will be on Courtyard because, according to Menon, “This brand has the potential to grow in both the primary and tertiary markets.”
Of the 40-odd hotels that Marriott will manage in India by 2013, about 20 will have the Courtyard branding.
Of the about 10,000 keys to be available from the Marriott portfolio in India in three years, 4,000 will be in Courtyard.
By the end of this calendar, Marriott aims to have four more properties, including a Marriott hotel and convention centre in Pune (430 rooms), a Courtyard in Pune (180 rooms), a JW Marriott in Chandigarh (166 rooms) and a 380-key Marriott in Jaipur. Also, a JW Marriott is being targeted in Bangalore by December-end.
All these properties are in various stages of development.