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HTC launches One (E8), Desire 616 smartphones

Saturday, 12 July 2014 - 6:50am IST | Place: New Delhi | Agency: dna

HTC India chief Faisal Siddiqui along with Jack Yang, president, HTC South Asia, and HTC global sales head and CFO Chia-Lin Chang on Friday launched two of HTC's newest products in India -- HTC One (E8), and the octa-core processor-powered smartphone Desire 616.

HTC One (E8), a cousin of One (M8), sports a polycarbonate body and is priced at Rs 34,000 while Desire 616 will be available for Rs 16,900. Desire 616 will start selling right from this week while One (E8) will hit retail storerooms by the end of July.

Launching the phones, Chang, formerly with Goldman Sachs, said India is a "strong and strategic market for HTC". Extolling the one big quality of One (E8), he said it was "Elegance", and that it's a "flashy product at an affordable price", one which is bound to catch the imagination of the young in India.

"It's a fashion addition, with its "curvy design" fits nicely in the palm," said Chang, adding One (E8) will be available in dual-sim version in India.

Speaking at the launch, president HTC South Asia, Jack Yang, who is fluent in Taiwanese, Mandarin and Japanese, said One (M8) had set a new standard. "Now we're taking it in another exciting direction.

Combining style and substance, HTC One (E8) represents the incredible experience people expect from a HTC One device with a look and feel that's unlike anything else out there today. If you're looking for the best flagship smartphone experience, but want to stand out in the crowd, this is the phone for you," he said.

Siddiqui, country head (India) of HTC since 2011, with a MBA from Wharton, said he was very excited at the launch of One (E8) and Desire 616, and that he was confident that the youth of India would also be excited using them.

One (E8) is powered by a 2.5GHz Qualcomm Snapdragon 801 quad-core chipset and supports 'Motion Launch' gestures. T sports a 13MP rear camera and a 5MP front-facing camera for enhanced selfies. The cameras can also capture full-HD video. One (E8) comes in four colours: Polar White, Electric Crimson, Maldives Blue, and Misty Grey.

On the other hand, Desire 616 is a budget handset. It is lightweight at 150gram, measures 142x71.9x9.15mm and sports a 5-inch HD (720x1280p) display. The dual-sim smartphone comes with Android 4.2 Jelly Bean with HTC Sense UI and BlinkFeed, along with an 8MP rear camera with auto focus and LED flash that supports full-HD video recording and a 2MP front-facing camera. It has a 2000mAh battery.

As for connectivity, Desire 616 , which comes in in dark fray and pearl white colours, offers Wi-Fi, 3G, Bluetooth 4.0, and GPS. The dual-SIM smartphone supports one regular SIM, and one Micro-SIM.

"Everyone looks for combination that offers exciting performance phone at a great value. HTC Desire 616 dual sim is that very phone," said Yang. "The newest member of our renowned HTC Desire range offers a sophisticated design with the power Octa-core processor, HTC Blinkfeed, video highlights and is very affordable."

Darren SNG, product manager, HTC, said come Independence Day, with 4G enabled HTC's smartphones were "about to get smarter".

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