Hero MotoCorp, world's largest two-wheeler manufacturer, on Thursday launched its operations in Turkey, in line with its plan of reaching 50 global markets by 2020.
Pawan Munjal, MD & CEO of Hero MotoCorp, launched brand 'Hero' and also introduced the 125cc motorcycle – Glamour and the 150cc bike Thriller and the 100cc scooter Pleasure, which are compatible with Euro III emission norms.
"The commencement of our operations in Turkey is a significant milestone in our overall global expansion plans. I am sure with their rich experience in this region and knowledge of the local customer, we will be able to achieve our immediate short-term goal of 5% market share in Turkey. Going forward, we will also be bringing more bikes from our wide-ranging portfolio," said Munjal.
"We are targeting to be present in as many as 50 global markets by the year 2020, with over a million unit sales coming from overseas operations. Therefore, our launch in Turkey is a significant move as part of our long-term strategy," he added.
Hero products are currently sold in Peru in Latin America; Guatemala, Honduras and El Salvador in Central America; Kenya in East Africa; Burkina Faso and Ivory Coast in West Africa; and Sri Lanka and Nepal in Asia.
The company also plans to set-up local assembly plants in Tanzania and Uganda in the future.