The fourth edition of Designomics Awards is set to bring together big names from the business and design fraternities in celebration of design that creates value. To be held at the Taj Lands End, Mumbai on November 15, 2014, the ceremony will see awards being presented in over 20 categories to businesses of diverse scale and across a wide range of industries. Among popular categories include strategic brand identity, digital and social media innovation and integrated design projects. Past winners of the award include Tanishq by Tata, HUL's Vaseline, Kingfisher and Whirlpool Icemagic.
Over the years Designomics has gained recognition and momentum thanks to affiliations and endorsements from prominent organisations, such as the India Design Council, National Institute of Design (NID) and the World Marketing Congress. One of the key reasons that the Designomics Awards have gained the credibility that they have has been due to the eminent panel of judges that adjudicate the case studies.
The panel this year comprises: Abhijit Bansod, founder and creative director, Studio ABD; Ajai Chowdhry, chairman & CEO, HCL Infosystems Ltd; Anthony Lopez, founder and CEO, Lopez Design; Ashish Mishra, managing director, Interbrand India; Bhaskar Das, CEO, Zee Group and Bhupal Ramnathkar, founder and managing director , Umbrella Design among a host of other eminent personalities.
According to organisers, Designomics is an initiative set-up to raise awareness of the power of design to enable businesses to enhance productivity and processes. Designomics embarked on its journey with an eponymous show on Bloomberg, which featured top industrialists who believed in the power of design and had used design to create successful businesses. Some of the stalwarts interviewed include Anand Mahindra (MD – Mahindra & Mahindra), Kumarmangalam Birla (chairman, Aditya Birla Group) and Kishore Biyani (CEO, Future Group).
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