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Cisco says video is exploding, and how

Friday, 15 March 2013 - 3:14am IST | Place: San Jose | Agency: DNA
Over the last 18 months, mobile and video applications have just taken over the way people do everything in their lives.

Over the last 18 months, mobile and video applications have just taken over the way people do everything in their lives.

Rob Lloyd, president, sales and development, Cisco, estimates that inside five years, two-thirds of mobile traffic would be video. And internet traffic is also expected to quadruple in two years and 90% of it will be video.

The digital frenzy is such, last year alone saw 20 billion apps being downloaded over the cloud across the globe, he estimates.

Connected devices are thus expected to grow exponentially to 50 billion by 2020, from 10 billion today.

“This presents a $14.4 trillion opportunity for organisations adopting more connected devices, giving profits of up to 21% in the next 10 years,” he said.

Recognising this, more organisations have started investing in future technology, which includes those in emerging countries which are facing a data tsunami due to exponential usage.

Cisco said 20% of its revenues come from emerging countries today, which is expected to grow to 26% in the next three-five years.

In the second quarter of fiscal 2013, Cisco India revenues grew by 50% - the highest after a long lull - mainly led by the service provider business - which is one of the fastest to make the switch to new technology adoption.

“The importance of analytics in every area of IT going forward cannot be emphasised more,” said Padmashree Warrior, chief strategy and technology officer, Cisco.

“It helps customers in smarter decision-making process.”

The networking giant is also investing heavily in R&D - it was $5.5 billion in 2012 - which is more than the topline of some of our competitors, said Pankaj Patel, chief development officer, Cisco.

This includes 25,000 engineers, 7,900 of whom are from India.

A logical question emerging here is whether a more connected and automated world will lead to the gradual demise of employment opportunities.

Warrior remarks: “While the number of employees being hired by an organisation will not reduce with increase in technoogy adoption, the training for them will increase towards honing of new skill sets to cater to evolving and advanced customer demand. Even robotics will only replace reprtitive, monotomous work and not pose a threat to other fields.”

@berylmenezes




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