Broadcast Audience Reseach Council (BARC) has announced its formal tie-up with Mediametrie of France for alliances in key technology services and licensing for the proposed Television audience measurement system which is a replacement of the obsolete TRP system.
Mediametrie is the Joint Industry body in France, operating the TV, Internet and Radio currency ratings systems, engaged in multi media audience research for the last 25 years.
They have been designing and developing their own TV metering systems for 15 years. and hence were selected for the tie-up.
They are pioneers in the development and usage of watermarking technology in audience research and have been using this successfully for the last seven years.
Under the arrangement, Mediametrie will provide technological knowhow and licenses to BARC to use their TV metering system and also help BARC procure its own metering hardware.
Commenting about the same, Mr.Punit Goenka, Chairman, BARC said “I am delighted at this association with Mediametrie. Our Technical Committee and the Management had scouted the global marketplace for suitable technology and we are happy with our choice. We will take a quantum jump in technology for audience measurement in the country with this.”
Mr Benoit Cassaigne, Senior Vice President, Mediametrie said “We are very happy and proud of BARC’s confidence in our solutions and expertise. We are thrilled to bring our know-how on such a TV market and share it with BARC a company very similar to us in its DNA. We are sharing a lot already in term of philosophy and vision and I am sure we will go far together”