We are confident that the bike will carry the spirit and legacy of INS Vikrant forward and become one of the most pathbreaking motorcyles, that customers will witness this year, said Vas.
Bajaj Auto is looking to ride the aircraft carrier INS Vikrant which faded into history after decades of service.
The bikemaker is unveiling a new motorcycle brand called 'V', which will have metal from India's first aircraft carrier, on February 1, Eric Vas, president - motorcycle business, Bajaj Auto, said the company is playing a role in keeping the legacy of India's first aircraft carrier alive by launching this new brand.
"For decades, INS Vikrant has been celebrated as the pride of our country and is synonymous with Indian military capabilities and power projection," he said adding that for the warship, the name Vikrant was taken from the Sanskrit word Vikranta meaning 'stepping beyond' and these qualities form the essence of the new brand as well.
INS Vikrant was commissioned as the first aircraft carrier of Indian Navy in 1961. After years of distinguished service, it was decommissioned in January 1997 and served as a museum till 2012. In November 2014, the aircraft carrier was dismantled and sold as scrap metal. Bajaj Auto purchased the Vikrant metal and processed it to be a part of the soon-to-be unveiled new brand.
"We are confident that the bike will carry the spirit and legacy of INS Vikrant forward and become one of the most pathbreaking motorcyles, that customers will witness this year," said Vas.
Tata sips specialty tea
Ratan Tata, chairman emeritus, Tata Group, has picked up an undisclosed stake in Bangalore-based speciality teas start-up Teabox. The funds, according to Teabox, will be used to fuel continued growth and expansion in other major markets around the world. Founded in 2012, Teabox is disrupting the tea industry with its innovations in technology and the supply chain. The company has fulfilment centres located in Darjeeling, Assam, and Nilgiri, and sources premium teas directly from the plantations and ships them to customers in over 93 countries. By applying innovations in design, supply chain and technology, Teabox is able to offer a significantly better experience to its customers across the world.
Lyf price listed online
While it's still not clear when Reliance Retail will make available its Lyf branded smartphones in the market, the company has gone ahead and listed their prices on the Reliance Digital website. To be available in three variants namely the Lyf Earth 1, Water 1, and Water 2, the smartphones are priced between Rs 14,690 to Rs 23,990. Positioned on the higher side of the price band, the Lyf Earth 1 is a 4G smartphone crafted in a 7.2mm aluminium alloy frame and comes in a monolithic design with a rear glass finish. The unit features 13MP + 2MP dual rear camera with flash and HDR and a 5MP front camera with HDR & flash for great shots even in low light. The smartphone runs on a 1.5 GHz Qualcomm Snapdragon 615 processor, a 3GB RAM with an octacore chipset and a 3500 mAh battery.
TeleBrands now HotBrands
TeleBrands India, a leading telemarketing and mail order firm, will be re-branding its television brand as HBN India (Hot Brands India) to be in line with its aggressive growth strategy and near-term product roadmap. Reaching over 40 million household with a market share of 20%, HBN India is targeting a revenue of 200 crore and will be opening 24 new retail stores in 2016. "We plan to raise Rs 120 crore from PE players to expand retail outlets from 110 to 300 by FY18," said Hitesh Israni, MD, HBN India.
(Compiled by Ashish Tiwari)
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