After Flipkart, Snapdeal, TBZ partners with Amazon to sell diamond jewellery, gold coins

Jewellery firm Tribhovandas Bhimji Zaveri (TBZ) has collaborated with top e-tailer Amazon to sell its exquisite diamond jewellery range and gold coins.

"The company will go live very soon on Amazon to sell its exquisite range of diamond jewellery consisting of rings, earrings, pendants, bracelets and gold coins," TBZ said in a BSE filing.

The jewellery items will be available and accessible to "discerning buyers" on Amazon at affordable prices, it said. TBZ already has a tie-up with e-retail giant Snapdeal and Flipkart.

The online jewellery platform is witnessing good traction ever since its launch, the company said at its presentation for investors. The company has 30 stores spread across 23 cities and 10 states. It plans to carry out 75% of the expansion through the franchisee route and the balance 25% through the addition of its own stores, it added.