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8 Abby categories awarded

Saturday, 31 May 2014 - 7:05am IST | Agency: dna

On Day 2 of Goafest 2014, awards were presented in eight categories, a few of which are part of the larger Creative Abby bouquet.

In Print Craft, 27 awards were presented from the 189 entries received. In Outdoor, there were only 29 metals of the 290 entered. Both Design and Direct saw a Grand Prix being awarded. In Design only 25 of the 188 entries got awards, while in Direct, 13 of the 55 entries received took away awards. In Branded Content and Entertainment, 21 of the 54 entries received secured awards. In Brand Activation and Promotions, 18 of the 108 entries received were awarded. In the newly created Public Relations and Broadcast Abby categories, there were 24 of 42 and 33 of 99 entries, respectively.

The Grand Prix were awarded to JWT India for Bay beat Collective in Direct Abby and Alok Nanda Company for India Bulls Group in the Design Abby.


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