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34 years after plan, Maruti drives in 'Super Carry' LCV

The Super Carry will enter a segment dominated by Tata Motors' runaway success Ace.

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Maruti Suzuki India (MSI), the country's largest carmaker, will start selling a light commercial vehicle (LCV) under the Super Carry brand priced up to Rs 4.11 lakh from the end of next month, marking its foray into the segment in the domestic market. Initially, the vehicle will be sold in three cities Ahmedabad, Kolkata and Ludhiana -- priced at Rs 4.03 lakh, Rs 4.11 lakh and Rs 4.01 lakh respectively, MSI said in a statement.

"Super Carry is designed and developed on the basis of detailed research and understanding of customer requirements. We are confident it will enhance the profitability of our customers," said R S Kalsi, executive director - marketing and sales, MSI, adding that the vehicle will be retailed through a dedicated 'commercial' sales channel.

The company has invested about Rs 300 crore towards the development of Super Carry. It will be available in diesel fuel option powered by a new technology 793cc diesel engine with five-speed manual transmission. The company claims it delivers a fuel economy of 22.07 km per litre. The new LCV has a payload of 740 kg.

The Super Carry will enter a segment dominated by Tata Motors' runaway success Ace.

Interestingly, MSI had already started export of the Super Carry to South Africa and Tanzania in May this year. When it announced plans to enter the LCV segment in July 2013, MSI had said it expected to launch the vehicle within two years.

The LCV launch was part of MSI's original agreement with parent Suzuki in 1982 but it was shelved due to poor response from the market at that time.

Affordable jewellery

The India unit of Leading Jewelers of the World (LJOW) has launched a new precious metal in the Indian market which they claim is a rare combination of paladium, platinum, gold and silver the know-how of which was developed in Italy by Unolux Metallo Valenza SRL. LJOW holds the exclusive marketing, trading and distribution rights for Asia Pacific and the USA for this metal christened Lumineux Uno, which offers 95.5% purity (certified by third-party hallmarking entities) and is being positioned as something that people can buy for investment purpose (bar form), gifting (coins) and jewellery. According to Sanjeev Agrawal, director, LJOW, Lumineux Uno is an innovation that promises to provide an alternative precious metal with a higher lustre, is sharper and more malleable, at far more affordable price than gold and platinum and more precious than silver. LJOW has also appointed Gitanjali Group as one of its partners to sell Lumineux Uno and jewellery made using this metal. Gitanjali is launching a new line of jewellery under three brands starting with the 'Princess' while the other brands will be launched in the due course. LJOW said the metal is also very affordable as compared to paladium, platinum, gold and silver and, is priced at Rs 125 per gram (buy price) and Rs 122 per gram (buyback price). Lumineux Uno will be distributed through LJOW India through its exclusive agents and distributors across top 50 towns and cities of India.

Spice-up merchandise

No-frills airline SpiceJet is diversifying revenue streams and has set up a wholly owned subsidiary 'SpiceJet Merchandise P Ltd' that will engage in the business of various goods including electronic items, readymade apparels, accessories, etc through various channels. In a regulatory filing, the carrier noted that the business would be carried out through various channels such as 'in flight sale, online platform, airport shops and retail outlets'.

Breakfast filter coffee

Lavazza India has added a new product to its 'Made in India' range of 100% pure filter coffee called Grand Hotel. The first ever 'filter' product in the country from the house of Lavazza, it is a blend of 50% washed Arabica and 50% natural Robusta sourced from Chikkamagaluru and Coorg regions in India with mild and aromatic tastes, offering an enriching experience to the coffee lovers.

Connect wireless stick

American computer data storage company Western Digital Corporation has launched its Sandisk brand connect wireless stick in India. The new 200 GB sized SanDisk Connect wireless stick, works like a wireless LAN, enabling management of content between devices including iPhone, iPad, Android devices, Fire tablets and PCs through a password-protected Wi-Fi connectivity, said Jaganathan Chelliah, director - marketing), Sandisk Brand for Western Digital, adding that with explosion of content, people needed more advanced storage solutions to keep up with the volume and quality of photos, videos, and files they were creating on their mobile phones.

Addressing the problems of Indian phone users, who end up deleting files every week for want of phone memory, Western Digital has come out with a new range of mobile memory solutions suite Sandisk Ultra Dual USB Drive 3.0. The company also offers SanDisk flash drive for iPhone and iPad -- iXpand -- designed to help free up space (on iPhone and iPad) with up to 128 GB of additional capacity.

(Compiled by Ashish K Tiwari)

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