Jennifer Lopez named new face of TOUS jewellery

Jennifer Lopez has been named as the new face of the TOUS Spring 2011 ad campaign.

"We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS' Spring campaign," UsMagazine.com quoted Rosa Tous as saying.

"Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family-owned business," explains Salvador Tous, Honorific President of TOUS.

The 41-year-old American Idol host, who was also recently named the first-ever global brand ambassador for Venus razors, had this to say of her new gig with the high-end jewellery brand.

"This is my favorite bear. You know, all girls love diamonds."

The superstar will be shot by Ellen Von Unwerth in a fun, feminine approach to the whimsical Spring collections designed by Rosa Tous with her husband Salvador Tous.