Wedding invites go bespoke

Sunday, 8 July 2012 - 10:12am IST | Place: Mumbai | Agency: DNA
Personalised wedding invites are the flavour of the season, and a lot of companies are now tapping into this trend. DNA explores.

Planning a wedding in the family is one of the most difficult things to do, especially when most of the work has to be done by family members. This is where wedding planning as a profession steps into the picture. More and more companies today are taking the plunge and trying their hand at personalised wedding cards and invites.  

Says Candice Pereira, co-founder of Marry Me Weddings which specialises in personalised wedding cards especially for the younger crowd, “I grew up attending weddings that my family worked on.  I have always been entertaining, planning and designing, so wedding planning came naturally to me. So, it seemed natural for me and my partner, Jarett D’Abreo to plunge into wedding plannings, including making personalised wedding invites and events. Besides wedding events, we also plan for special occasions like baby showers, bridal showers, bachelor/bachelorette parties and other themed dinners.”

Kamlesh Shah from Multi Creation recently designed for actor Esha Deol’s wedding cards. He recalls, “We made about 1,200 cards for them. Bharat (Bharat Takhtani, Esha’s husband) came to us and after seeing a couple of sample cards, decided to take us on board. They wanted three things — a lotus, a monsoon wedding image of Radha and Krishna and gold-beige colour schemes. We incorporated all this on the card. Also, they wanted the boxes to be of recycled material.”  Personalised cards usually range from Rs 200 to 5,000 each.   

Shah states that though personalised invites and cards have been there for sometime, the business has only escalated in the last four-five years, and the only reason for it, is there’s been an increase in disposable income. “It is a lucrative career option. People initially didn’t give much importance to personalised wedding cards, but now they don’t want to compromise for the most important day(s) in their lives,” he says.

Pinki Chaturvedi, a wedding planner, is also expanding her business to printing personalised wedding cards as she gets a lot of inquiries each day. “Everyone wants their wedding to be picture perfect. And since the couple don’t want to be preoccupied with the hassles that go into planning it, they prefer to hand it over to a single company that takes care of everything. It made sense for us to also give clients an entire package, where we do everything right from the cards to the food to the stay,” she says.


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