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Watch: Women of India plank their way to the Guinness World Record with Puma 'Do You'

This campaign was organised by the sporting apparel brand PUMA.

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Sakshi Malik looks up and smiles while all the women are doing the plank.
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While you were busy being lazy on the quiet Sunday afternoon, on November 6, hundreds of women got together at the JIO Garden, BKC, in Mumbai, to take a crack at the Guinness Book of World Records, for the event "the most people to hold the abdominal plank position".

The movement called 'Do You' which was led by International model-actress Cara Delevingne, added a roster of celebrities to their leg of event in India. Wrestler Sakshi Malik, Bollywood actresses Jacqueline Fernandez, Kalki Koechlin, model Ujjwala Raut, were among the many known names who joined the movement, and lent their voices to it.

And finally, here is the Guinness World Record certificate.

 

#girlpower at its best!! @puma you guys rock!! #doyou #plankchallenge

A video posted by Jacqueline Fernandez (@jacquelinef143) on

A 'plank' is basically a form of core strength-building exercise, and the main target behind the event was to create the biggest planking spectacle that the world has ever seen.

Here are some of the moments from the event.

 

Kicking off the #doyou #plankchallenge @puma with some yogaaaaaaa 

A video posted by Jacqueline Fernandez (@jacquelinef143) on

 

 

 

#doyou #pumawomen #popxocampus @popxodaily

A photo posted by prajnya shah (@prajnyashah07) on  

 

 

#doyou #pumawomen #popxocampus @popxodaily

A photo posted by prajnya shah (@prajnyashah07) on

 

 

@popxodaily @puma #doyou #popxocampus #pumawomen

A photo posted by Aastha Anand (@aastha.anand) on

 

 

 

#doyou #pumawomen #popxocampus @popxodaily

A photo posted by prajnya shah (@prajnyashah07) on

 

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