Rado, the pioneering watch brand known for its use of high-tech material, introduces its brand new TV advertising campaign, starring Bollywood superstars Hrithik Roshan and Lisa Ray. The film was shot over two days in various locations across Mumbai, where Rado ambassadors put the Rado DiaMaster to the test.
https://www.youtube.com/watch?v=KQwi7wmFTMQ
ABOUT THE TVC
The scene is set. Hrithik Roshan strides into an elegant hotel lobby and sits down for a business meeting. Suddenly, as he reaches to retrieve something from the briefcase he set down next to him, he discovers it has disappeared. He spies a waiter walking away with it in the distance, and the chase begins.
The action-packed hot pursuit takes Hrithik through the hotel corridors, the kitchen, down an elevator shaft and along the air vents in an attempt to catch the assailant. His durable Rado DiaMaster Plasma Automatic Chronograph is put to the test and naturally makes it out without a scratch. As Hrithik catches up with the thief, surprise! The assailant is in fact Lisa Ray, having stolen his briefcase in a ploy to lure him to a surprise party in his honour.
DROOL OVER DIAMASTER
The DiaMaster collection was recently launched in New Delhi amidst much glitz and glamour. Versatility is this collection’s middle name with 19 three-hand models in high-tech ceramic in sizes ranging from M to XL and with quartz or mechanical movements launched in 2013 and a further nine references presented in 2014.
The DiaMaster offers something for every style as well as every occasion. The DiaMaster worn by Hrithik Roshan is made in plasma high-tech ceramic, a metallic coloured ceramic produced without the use of any metal.
A warm grey metallic colour emerges from white high-tech ceramic when it is treated in a plasma oven, changing none of the essential properties of the ceramic, such as hardness, scratch-resistance and lightness. The colour of this eye-catching ceramic will not fade over time, retaining its original brilliance.
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