Expanding portfolio

Superimpose down-to-earthness with impeccable manners and that’s designer Arpita Mehta for you. In a fashion set where blowing one’s own trumpet is often the case, she stands out thanks to her pragmatic approach to her designs and retail strategy. And she’s doing well, thank you! Known for her sexy mirror-worked cholis, embellished saris, printed jumpsuits, this season, she’s expanding her existing fashion portfolio to Bridal, Fusion and Prêt. So it’s time to say hello to her new two labels — Arpita Mehta Fusion and Arpita Mehta Prêt. Staying true to her core philosophy of light-weight, extremely wearable designs, placement-oriented embellishments and bold prints, she aims to reach out to a wider audience and understands the need for minimal, ready-to-wear silhouettes.

While the Bridal collection remains classic, timeless and bespoke; the Fusion label includes standout pieces, for the free-spirited, bold women looking to sport a more free-flowing, bohemian look, while making a statement. The Prêt label is the breezy and a chic alternative for women seeking the label’s touch to their casual, everyday wardrobe.

The designer states, “I want my designs to cater to all audiences, for all occasions. I want to focus on creating fusion and luxury prêt pieces for the bride’s mothers, sisters and friends.” We can’t help but drool over her new campaigns shot under the tall balmy trees with crisp sun rays bathing her glamazon models in wrap slip dresses and boho jackets. Way to go!