Baselworld 2014: "Tissot is a technologically driven brand that has stood the test of time".

Wednesday, 18 June 2014 - 4:32pm IST | Place: Mumbai | Agency: dna

Francois Thiebaud, CEO Tissot, speaks about Intellectual Property Rights and Tissot to Amy Fernandes

“The discussion is on for international property rights in India. Until now there was no IPR to protect Swiss patents. Now that it is in place, we wish it had happened earlier. India is a great country. We have no right to judge, but we have to try and understand different geographies and tread gently. Different people have different buying habits. Some people prefer buying at Mustafa in Singapore and some prefer buying their watches at stores in India. There is no judgement call here. It is a matter of understanding the habits of people and giving them the experience of a genuine product. Therefore, conversation with the authorities of the country is important.

As for Tissot, we are lucky to be a part of the Swatch Group. Tissot is a technologically driven brand that has stood the test of time. In this sense, literally too. My role is that of a conductor. I would match it to having a great team of musicians. Just because the conductor leaves the room, the music shouldn’t stop. In India, we can always do better. If the levels of taxes were lowered, there would be a greater growth of this industry. Having said that, the retail sector needs to infuse a great deal of training in its people. As a brand ambassador, Deepika Padukone, is part of the Tissot family. She has all the values that Tissot has.”

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