As per Google Trends’ data, India is among top five countries searching online medical apps. Some commonly search terms are ‘buy online medicine’, ‘medical app’, ‘buy medicines’ among others.
India is searching for ‘online medicine apps’ more than any other country, points out Google Trends, that is a Google’s analytical platform and a dominant internet search engine. Following India, Pakistan, UAE and Nepal are the countries in the rank list who are searching the medicines and healthcare service platforms online.
As per Google Trends’ data, India is among top five countries searching online medical apps. Some commonly search terms are ‘buy online medicine’, ‘medical app’, ‘buy medicines’ among others.
“With the increasing concern over lifestyle diseases and some specific virus, access to basic healthcare is becoming a challenge because of inadequate infrastructure and resources, mainly due to lack of smart data management and logistics management. But on the other hand, the population is getting more tech-savvy and demanding convenient ways to receive healthcare services,” Manish Mehta, founder and chairman of MeraPatient App, Rajasthan based mHealth service provider said. “The statistics by Google Trend help motivates all stakeholders in the Indian healthcare ecosystem to put a collective effort to achieve wider adoption of mHealth in India.” he added.
The estimated size of ePharmacy market in India is Rs 1,000 crore which is just 1 per cent of traditional indian pharma market. It is estimated that by 2025 it may grow upto 10-15 per cent of the total size.
Further on analyzing Indian states for the same search term, it is observed West Bengal, Haryana, Delhi, Jharkhand and Odisha have been the top five states where people have googled for online medicines and medical apps. “The statistics show that more and more Indians are accessing the internet and that too on their smartphones. This notable and gradual change in behaviour is an important factor for mHealth adoption. Free of cost availability of mHealth apps have the potential to create a difference,” said Mehta.
Searching for apps
As per Google Trends’ data, India is among top five countries searching online medical apps. Following India, Pakistan, UAE and Nepal are the countries in the rank list who are searching the medicines and healthcare service platforms online.
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