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PM Narendra Modi plans a Holi 'baat' with 25 lakh chowkidars

At least one crore people pledged for this campaign through social media and Namo App, claims BJP

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PM on Saturday had launched ‘Main bhai chowkidar’ campaign on Twitter
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Prime Minister Narendra Modi will address 25 lakh chowkidars across the country via an audio bridge at 4:30 pm on Wednesday on occasion of Holi, BJP sources informed on Tuesday.

In this series, PM Modi will also interact with people from different walks of life, who have taken pledged in the 'Main bhi chowkidar' (I too am a watchman) campaign, through video conference in as many as 500 locations across the country on March 31, party sources said.

Ever since PM Modi launched #MainBhiChowkidar campaign on Twitter on Saturday, it has soon become a worldwide trend in the microblogging site. More than 20 lakh people tweeted with the hashtag #MainBhiCahwkidar which has got up to 1,680 crore impressions, sources in the BJP said.

While at least one crore people pledged for this campaign through social media and Namo App, more than one crore people watched the campaign video on various social media platforms, sources in the BJP informed.

Addressing a news conference in Delhi, senior BJP leader and Union Minister Ravi Shankar Prasad said the campaign has already turned into a "people's movement" with people from different spectrums of the society – youth, women, professionals, farmers, lawyers – are joining it.

"Main bhi chowkidar campaign gives an extraordinary message to the whole world that this is a great movement through social media activism whereby the common people of India are taking a pledge that they will also fight for the probity and propriety," Prasad said.

The Union Minister tore into the Congress for criticising the campaign. "Those who have a lot to hide are opposing it. Those who are on bail are opposing it. Those whose families' properties are under investigation are opposing it," Prasad said in an oblique reference to the Congress.

PM Modi on Saturday had launched BJP's 'Main bhai chowkidar' campaign on Twitter. On Sunday, the Prime Minister prefixed his name with 'chowkidar' on the microblogging site. All Union Minister, BJP leaders and party supporters followed suit.

The origin of the word 'chowkidar' (watchman) in India's political lingua franca dates back to the 2014 Lok Sabha polls when Modi had promised to work as a 'chowkidar' to guard the nation.

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