Mobile solutions provider Mahindra Comviva has partnered with Bharti Airtel for deploying its enterprise communications platform in 16 countries across Africa, a company statement said here Monday.
The enterprise communications platform will enable Airtel to provide a single platform that will empower Wireless Application Service Providers (WASPs) in the region to address the messaging requirements of enterprise customers related to promotions, campaigns, contests or other similar services to mobile subscribers.
This service will be rolled out in phases throughout Africa within the next six months.
"This serves an opportunity for Wireless Application Service Providers in Africa to deliver targeted messages to mobile subscribers in the region, ensuring improved overall management of campaign delivery," Patrick Allainguillaume, global market unit head, Mahindra Comviva, said.
"With this new enterprise communication platform we will be able to extend to our customers, a powerful medium for their communications and campaigns to be delivered to a wider audience," Andre Beyers, chief marketing officer, Airtel Africa, said.