Entertainment
With the medium of consumption changing rapidly from Television to mobile screens, ZEE 5 has some salient features which makes it the next-big-thing in consumption of digital entertainment
Updated : Feb 15, 2018, 06:44 PM IST
In what may be called a revolution in the consumption of digital content, ZEEL has come up with ZEE5, a one stop destination for the consumption of entertainment on digital platforms. The app is now available for download for Android and iOS users. Additionally, ZEE5 will also be available across Amazon Fire TV Stick, Chromecast and on www.zee5.com. The new OTT platform is currently available in India and will roll out in global markets over the next three months. With the medium of consumption changing rapidly from Television to mobile screens, ZEE 5 has some important features which makes it the next-big-thing in consumption of digital entertainment.
The launch event took place on Wednesday at 5 pm in Mumbai in the presence of Amit Goenka, Zee International and Z5 Global and Punit Goenka, MD and CEO ZEEL. ZEE5 launch began with a bang with a band of ladies singing songs in 12 different languages, truly reflecting the most significant feature of ZEE5.
#Zee5Premiere: @AmitGoenka_ reveals that the name #Zee5 has been chosen since the brand has conquered the 5 major regions across the globe.. @ZEE5India pic.twitter.com/n0NTsoxs2K
— dna After Hrs (@dnaAfterHrs) February 14, 2018
And it's begun... #Zee5Premiere @ZEE5India pic.twitter.com/be88zxf9Lk
— dna After Hrs (@dnaAfterHrs) February 14, 2018
#Zee5Premiere begins with a bang @ZEE5India pic.twitter.com/p3Y1An3GTP
— dna After Hrs (@dnaAfterHrs) February 14, 2018
#SurajDoobaHai live at #Zee5Premiere.. Stay tuned for all the updates on #Zee5 launch @ZEE5India pic.twitter.com/wO9bWnfINZ
— dna After Hrs (@dnaAfterHrs) February 14, 2018
This was followed by Amit Goenka, CEO ZEE International and Z5 Global taking us through the journey of evolution of Zee which has completed 25 years of creating content for a pan-India audience. He also introduced ZEE5, the latest OTT platform, targeted at catering to the demands of the current generation which is becoming increasingly tech savvy and more and more aware of what's happening across the globe.
#Zee5Premiere @AmitGoenka_ takes us through the evolution of #Zee in 25 years and introduces its latest OTT platform #Zee5 @ZEE5India pic.twitter.com/KGelihIup8
— dna After Hrs (@dnaAfterHrs) February 14, 2018
The brand logo and brand anthem too was launched after Punit Goenka, MD and CEO ZEEL, joined Amit Goenka on stage. The brand anthem too highlights the fact that when you watch content in your own language, the feel is different.
#Zee5Premiere: Watch a sneak peek of the brand anthem #BhashaMeinFeelHai @ZEE5India #Zee5 launch pic.twitter.com/5IxEv9p5W1
— dna After Hrs (@dnaAfterHrs) February 14, 2018
#Zee5Premiere: And that's how it's done in style.. @AmitGoenka_ and @punitgoenka unveil the brand logo and brand anthem #Zee5 launch. @ZEE5India pic.twitter.com/843KDbxkMb
— dna After Hrs (@dnaAfterHrs) February 14, 2018
Composed by Amit Trivedi and directed by Dangal fame Nitesh Tiwari, the brand anthem Apni Bhasha Mein Feel Hai also has a rap by Badshah. Two versions of the same have been created, one catering to the North region and the second one catering to the South region. The lyrics have been penned by noted lyricist Amitabh Bahattacharya.
Punit Goenka took the audience through a journey of the content created by Zee through its various platforms in the past 25 years. He said, "We aim to be the destination for Entertainment in all over India and across the world. We believe that there's huge opportunity to create digital content not only in English or Hindi, but other Indian languages.
#Zee5Premiere @punitgoenka takes us through the diverse journey of contest across all platforms of #ZeeEntertainment "Content creation has always been our key strength" @ZEE5India pic.twitter.com/vg9ukNux3e
— dna After Hrs (@dnaAfterHrs) February 14, 2018
"We aim to be the destination for Entertainment in all over India and across the world. We believe that there's huge opportunity to create digutal content not only in English or Hindi, but other Indian languages," @punitgoenka #Zee5Premiere @ZEE5India #Zee5 pic.twitter.com/1pPJjOUaS3
— dna After Hrs (@dnaAfterHrs) February 14, 2018
This was followed by Amit Goenka showing the audience the key features of ZEE5 live.
* In addition to Android and IOS users, ZEE5 will be available across Amazon Fire TV Stick, Chromecast and also on www.zee5.com
* ZEE5 will present a huge lineup of originals, Indian and International TV shows and movies, LIVE TV and content on Health and Lifestyle
* Viewers can watch content in 12 languages. They can choose from English, Hindi, Gujarati, Marathi, Bengali, Malayalam, Tamil, Telugu, Kannada, Bhojpuri, Oriya and Punjabi
#Zee5Premiere @AmitGoenka_ reveals the 12 languages in which users can not just watch digital content on #Zee5, but also browse the app/web version in the language of their choice @ZEE5India pic.twitter.com/l00kkqrN9P
— dna After Hrs (@dnaAfterHrs) February 14, 2018
* Viewers can also select the display language from 11 options to a language of their choice. The display language can be selected from English, Hindi, Gujarati, Marathi, Bengali, Malayalam, Tamil, Telugu, Kannada, Bhojpuri and Punjabi
#Zee5Premiere "We chose to go with an anthem instead of a typical ad campaign simply because we feel that an anthem has the ability to unite" - #ArchanaAnand #Zee5 @ZEE5India pic.twitter.com/5Z3gUDtJjZ
— dna After Hrs (@dnaAfterHrs) February 14, 2018
* There's also a voice search option using which the viewers can search and find the movies, shows etc of their choice easily.
#Zee5Premiere @AmitGoenka_ shows us how the voice search feature works on #Zee5 by searching for #AkshayKumar on it. The user can also download content and save it in the SD card of their phone. Another cool feature is the LIVE TV feature.. @ZEE5India pic.twitter.com/oRrtjryzAA
— dna After Hrs (@dnaAfterHrs) February 14, 2018
* Users will also get the option to save the content on their phones in their external memory card. This can be done over wifi, to save consumption of mobile data.
The launch event was graced by Bollywood celebs like Swara Bhasker, Badshah, Naveen Kasturia and others who're a part of the ZEE5 originals.
.@ReallySwara @Its_Badshah along with @punitgoenka @AmitGoenka_ and others make #Zee5Premiere a star studded affair. @ZEE5India pic.twitter.com/94MXHqz0hZ
— dna After Hrs (@dnaAfterHrs) February 14, 2018
#Zee5Premiere: @ReallySwara @Its_Badshah @nouwwwin @AmitGoenka_ @punitgoenka and others at #Zee5 launch @ZEE5India pic.twitter.com/5uEwbPSIfE
— dna After Hrs (@dnaAfterHrs) February 14, 2018