Watch: Apple's first Indian TV ad for iPhone 6 is delightful

India has finally got its first iPhone 6 ad. The ad is the first Apple ad made in an Indian context and has been conceptualised by Leo Burnett India.

The one minute long ad beautifully captures the atmoshpere of a wedding but is far from loud. Instead the ad focuses on the bride and groom indulging in a chat right before their wedding ceremony.

Directed by Phantom's Vikramaditya Motwane, it showcases features of the iPhone 6 and makes it immensely watchable with great camerawork and beautiful background.

"We know how hard it is to wait for something special."

You don't say, Apple!

Watch the ad here: 

Apple is known for its well crafted ads. One of its best known ads is the one aired during the SuperBowl in the US in 1984.

Apple's 'Think Different' campaign was a turning point in establishing the company's brand.

What else does it have in store for its Indian consumers?