Shahrukh Khan's 'Happy New Year' trailer might well be Bollywood's longest

That Shah Rukh Khan is attaching the promo of his upcoming production Happy New Year with Ajay Devgn's Singham Returns is known. However, not many know that the promo is longer than the usual trailer and stands at close to three minutes. Buzz is that SRK wants to show the scale of the film and needs that much time to show all that the film has to offer.

A source close to the project reveals, "Shah Rukh was against cutting a short promo for HNY. He was of the opinion that the audience should be able to gauge the massive canvas of the film and enjoy the rich production values. Hence he asked his editor to cut a promo that is lengthy and shows every aspect of the film."

Vajir Singh, editor, Box Office India says, "Usually a film promo length varies from anywhere between 2.30 to 2.45 minutes. For Once Upon Ay Time in Mumbai Dobaara! the length was three minutes-plus. I am not sure if the Happy New Year promo is that long."

If Shah Rukh does decide to keep his promo over three minutes then it would definitely set a record of sorts!

How long is my promo?
Once Upon Ay Time in Mumbai Dobaara! - 3.16 mins
2 States - 2.52 mins
Jai Ho - 2.19 mins
Singham Returns - 2.39 mins
Kick - 2:37 mins
Ek Villian - 2:34 mins
Chennai Express - 2.35 mins