Salman and Sohail had reduced the ticket prices for Jai Ho. Will they do it for Tubelight?
Salman Khan is a people's man. His massy films are always aimed at the universal audience and has a target audience reach which extends from Kashmir to Kanyakumari. His next Eid release Tubelight is ready to hit screens this June 23.
The actor has always been thoughtful about his audiences and has time and again spoken against the huge rise in ticket prices. He had even reduced the prices during Jai Ho. But when we asked him if he plans to do the same with Tubelight, he nodded in the negative and also explained why he wouldn't do it.
He said, "In case of "Jai Ho" we had cut down the prices, our prices were Rs 250 than the usual Rs 600-900. We ourselves had forgotten that we have reduced the prices of our films and we were wondering why the response is this (referring to low box office collection). When people started calling it flop and disaster is when we realised we had actually reduced the ticket prices of our films for the fans to watch. If one wants to create the record (at the box office) then do that by reducing the ticket prices why increase it and make money."
But he won't interfere with the film's ticket prices now, he admits. "I have realised that during Jai Ho that under any circumstances, I shouldn't interfere with the pricing. I leave it to the right people and don't tell them anything now. So for Tubelight, it will be the usual prices that we have for all other Bollywood films."
But Tubelight is touted as the next box office bonanza. But Salman asks everyone to wait. ""You can't say anything till the time the film releases. The fate of the film is decided on Friday. Your hardcore fans will be watching your film on Friday, Saturday and Sunday so your collection will be high and these three days are the main reason for the success of a film. Then the response to the film starts dropping so the lifetime business of a film you come to know only Monday, Tuesday and Wednesday. The country should be in celebratory mood and some kaand shouldn't happen, morcha shouldn't come out. It could be the best film but what if people are scared, then it's not going to work. The atmosphere has to be happy and peaceful as it will destine the lifetime business of a film."
Talking about people's perception and craze about box office numbers today, he says, "Usually people say the film will do this much business I don't understand math. Today watching a film has become a huge expense as it's not just the high ticket prices that one has to buy but also for eatables etc. So just for our own satisfaction and ego, to increase the ticket prices by x amount is not cool. But at the same time people give their opinion and often run down the film and I don't think it is right and some will even praise the film as it's expensive. Also when "Jai Ho" was screened on television lot of people called me saying the film was good and they failed to understand why it did not do well commercially. On TV, it was free of cost so it was good, when the pricing is ok-ok then you get judgmental."
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