With 'Rock On!! 2's six-city US tour abruptly being called off, producers plan a multicity tour in India
Just shortly after a teaser of Rock On!! 2 hit the web, the makers announced a US tour in which star cast of the film under the guise of band Magik would take off. A three-city tour was planned across Houston, New Jersey and California scheduled for October 14, 15 and 16 where the cast of the film Farhan Akhtar, Arjun Rampal, Purab Kohli, Shraddha Kapoor along with music trio Shankar-Ehsaan-Loy would perform. The tickets for these shows were priced at $35, $55, $75, $100 and $300.
However, the tour has been abruptly canned, the alleged reason being that the sponsors backed out. And disappointed fans will get a refund of their ticket money. “The sponsors pulled out after the film’s music received a lukewarm response. Dream Tour (the US tour with Katrina Kaif, Varun Dhawan, Arjun Kapoor, Alia Bhatt) had a more Bollywood feel to it. Rock On is not perceived as a quintessential desi film, and the Indian rock music it has to offer has few takers in the US,” a source told a tabloid.
On the other hand, Rock On!! 2's spokesperson defends the incident telling a tabloid, “It was a strategic decision so that Magik can plan more shows in India.” That the cancelling the US tour was a strategic decision taken by the distribution partner (Eros International). “Instead, a 12-city India tour is being planned,” the source said.
Though the sequel’s music has been well-received by Indian rock fans, it does have a niche appeal. An insider at Zee Music, who requested anonymity, told, "The current crop of college students aren’t familiar with the popularity of Magik. They are warming up to the music. 'Jaago' is faring well across radio channels and is ranked among the top 50 songs on iTunes which is a stable start. But, rest of the songs feature nowhere since the music released a few weeks ago. The [India] concerts could pump new energy and help the film’s buzz.”
A insider at Wizcraft, the event organisers for the US tour said, “We were asked to organise the tour, which we were ready to do. When we were told it was called off, that was that. It was the production’s call.” The tabloid contacted the media wing of Sun National Bank Center, the venue for the show in New Jersey scheduled on October 14. They were told, “The promoter asked for it to be cancelled. They take care of the sponsors. But, any show being cancelled is a branding loss for the promoter and its artistes. Bollywood fans were surely disappointed.” When Ritesh Sidhwani and Farhan Akhtar, co-producers of Rock On!! 2 were contacted but they didn't respond.
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 "Bollywood, Rock On!! 2, Rock On 2, Concert, Rock On,Farhan Akhtar,New Jersey,Alia Bhatt,Arjun Kapoor,Arjun Rampal,California,Ero")
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