Parineeti Chopra endorses hair care brand

On Wednesday evening, Parineeti Chopra was spotted at an event for a hair care brand - Pantene. The 'Daawat E Ishq' star teamed up with hair expert Coleen Khan and explained how she now feels to safe to experiment with her hair after using the brand. 

She said, “I had the same hairstyle for years when I was studying in London and even when I was working at Yash Raj Films as a PR. I always wanted to experiment with my hair but I was scared. Then I joined the film industry and had to change my looks for my roles. I tried many products, some promised zero damage in one wash, others had big price tags. When Pantene came to me, I told them, proof dikhao toh manungi! I tried it and was amazed at the results.” 

The actress was dressed in a white lace full skirt dress for the event that didn't flatter her figure and kept her hair open with a coral colour on her lips. She demonstrated the needle test (to determine split ends) by passing a thread through the eye of the needle explaining that if their hair did not pass through it meant they had damaged ends. 

Pari seems to be on an endorsement spree and has in the past supported a beauty brand, a beverage company and a women's hygiene product as well.