Meet the TYTs

It's difficult to put a tag on them. They front brand ads but are also involved with ecological drives, They've acted in films and also sizzled on magazine covers. They are reality TV star but also blog and collaborate with myriad fashion and beauty brands. Supermodel, model, actress, singer - all these terms seem quite trivial when one gets down to profiling these young achievers who are all under 30 and yet have made a name on the glam galaxy straddling the worlds of environmental activism, fashion blogging, acting, singing and modelling. After Hrs profiles some of these young feisty things who juggle many roles and make it seem so terribly easy.

Kendall Jenner
You may hate her but can't ignore her. Undoubtedly one of the compelling Kardashians, there's much more to Kendall than her famous or should we say, infamous family surname. She was barely 13 in the first season of Keeping Up With The Kardashians. She is 19 now, and has walked for every major fashion house in Paris. When she's not rising the mercury at Balmain and Chanel, she's gracing the front row or turning heads at Coachella.
The model whose off-duty style is any fashion blogger's dream fodder, has more than 10 million followers on Instagram. Notwithstanding a very public childhood, Jenner easily came into her own early this year on the runways of New York, London, and Paris, in a debutante season that included appearances for Marc Jacobs, Giles, Chanel, and Givenchy—a maison under the creative direction of her family friend Riccardo Tisci. Stylist Katie Grand commented, "definitely the girl of the season." In an interview Jenner was quoted as saying, "To be honest, this is exactly what I wanted to be. I was always looking up to supermodels. They were, like, my superheroes. "
Her Coachella look this year was talked-about and so was the fact that she gave Justin Bieber a ride home early this week. Guess something's brewing there!

Gigi Hadid
This American fashion model and TV personality moved to New York City to focus on her studies and modelling career. Having appeared in the magazines VMAN, Elle, Grazia, Cleo, Vogue, Galore, Sports Illustrated and Paper magazine, in 2012 she was the face of Guess. The multi-talented girl has also appeared in music videos, including her boyfriend Cody Simpson's video for his song Surfboard in 2014.
After calling it quits for the second time with Cody Simpson, Gigi Hadid is making the most of her time now by taking care of her sick mom, Yolanda Foster.

Lily Cole
The English supermodel started modelling when she was 14. The porcelain skin beauty was booked for her first British Vogue cover at age 16, and has worked with the likes of Alexander McQueen, Chanel, Louis Vuitton, Jean Paul Gaultier, Marc Jacobs, Prada, De Beers and Moschino. Advertising campaigns include Longchamp, Anna Sui, Rimmel and Cacharel. In 2004, she was named "Model of the Year" at the British Fashion Awards.Vogue Paris listed Cole as one of the top 30 models of the 2000s.
Cole's first leading role as an actress was as Valentina in the 2009 film The Imaginarium of Doctor Parnassus. In June 2011, she was awarded a Double First in History of Art at Cambridge University.
However majorly she's working towards social and environmental issues. In a interview with this newspaper she had shared, "I am more interested in the role business can play in social and environmental issues. I have my own company and I spend most of my time working on that. I try to create a community through free trade - people giving sales, services and objects for free. There are two things - the environmental impact by reusing things and the social impact by building more relationships and creating a community. I am doing a project with WWF in the Amazon on rubber trade. We create product with plantation with rubber and push against deforestation. Sustainability and supply chain awareness and that's something I am passionate about." Atta girl!

Olivia Palermo
Socialite, blogger and a bonafide front-row regular. From being a Manhattan socialista to fashion nobility - her career trajectory is any fashion climber's wet dream. Go to her Insta handle and there will be visually sumptuous images of her schmoozing with the fashion royalty - Valentino Garavani and his partner Giancarlo Giammetti. Visit her blog or just google her name - it's hard to find her with an eyelash out of place. Classic preppy, boho chic or Upper East Sider glam slam with a hint of street style grunge - Olivia's style stands out as does her model boyfriend Johannes Huebl.
It's easy to write her off as a party girl but she is a flourishing representative for numerous fashion and beauty brands. Lady-like style and with a closet full of immaculate ensembles - she rarely has a dressed down moment. Whether she's doing denim from head to toe or pairing a mannish blazer with a pair of culottes or flashing a Burberry cape monogrammed with her initials - she always turns heads in the blogosphere.

Cara Delevingne
She appeared in Chanel film called Reincarnation by Karl Lagerfeld. The French fashion house's favourite model closed Chanel's AW14 show in Paris at the beginning of the month, walking down the runway with Karl on a huge set morphed to look like a tres chic supermarket.
Once Lagerfeld compared her to Charlie Chaplin. He was quoted in a Vogue interview, ""She's a character. She's the Charlie Chaplin of the fashion world," said Lagerfeld. "She is kind of genius, like a character out of a silent movie. I would see her better in a silent movie than a talkie because she over-accents the movement. Girls admire her like they used to Kate Moss. They all want to be as free as her."
The 22-year-old model-actress will star opposite Dane DeHaan n Luc Besson's upcoming Valerian and the City of a Thousand Planets.
Delevingne will next be seen on the big screen in July with the release of Paper Towns, an adaptation of John Green's coming-of-age novel of the same name.
She's currently shooting the star-studded Suicide Squad. She plays Enchantress in the upcoming superhero movie based on the DC comic book series.
And Delevingne is among many of Taylor Swift 's famous friends who appear in the music video for her single "Bad Blood."