And he has done just that in his upcoming film Jai Ho.
After releasing the first poster of the film with much fanfare (literally), two more posters of the film were released on Twitter. And they featured none other than Salman's current hot favourite Sana Khan.
Yeh lo ban gaya apna Jai Ho ka poster http://t.co/XPlcNnTlZi thanx
— Salman Khan (@BeingSalmanKhan) December 6, 2013
While the first poster featured Salman as People's Man, the second poster was dedicated to Sana Khan.
The actress looked quite enticing looking straight into the camera with her kohl-lined eyes and a top with a plunging neckline.
It was all fine till then, but the actress tweeted a third fan poster of the film featuring herself, again.
— Sana Khan (@SanaKhanSpeaks) December 6, 2013
Now, we understand being favourable to someone, but isn't this going a bit overboard?
The actress, who caught everyone's eye with Amul Macho's Yeh To Bada Toing Hai ad, was also seen as a contestant on the sixth edition of Bigg Boss, which was hosted by the Bollywood hearthrob.