Internet is witness to the strangest of phenomena. And it is sometimes hard to predict what may and may not attract its vast cross demographic audience. But apparently, deep thought-provoking questions such as “What does the fox say?” hold the power to unite them all, as evident by YouTube's most recent viral video—The Fox.
Produced by a Norwegian brothers duo, Vegard and Bard Ylvisaaker, the video has already crossed 46 million views and earned them a major US music label deal.
Ylvis, as they call themselves, are originally stand-up comics for a local TV show and the song was produced with the intention to promote their show. But as luck would have it, the video released on September 3, instantly grew popular on social media across the web, eventually ending up in last week's US Billboard Hot 100 as well as in the top 100 iTunes charts of various countries.
The music video features the brothers dressed in animal costumes with a dance routine that many are comparing with Psy's Gangam style video that made waves in pop culture last year.