Deepika Padukone new brand ambassador of Kellogg's Special K

Actress Deepika Padukone has been appointed the brand ambassador of cereal brand Kellogg's.

The 28-year-old, riding on four back-to-back hits like "Chennai Express", will present women with a Special K 2 Week Challenge as part of a healthy lifestyle to help them begin a weight management journey. The challenge aims to prepare women for a bold and contemporary look for weddings.

"I couldn't be more thrilled to be associated with Kellogg's Special K. I personally have always been a firm believer of the importance of a combination of balanced eating with regular exercise for a healthy lifestyle," she said in a statement.

In the past Lara Dutta had endorsed Kellogg's breakfast cereal brand Special K.