Entertainment
It's now Kolkata's turn to have it's very own 'Baar Baar Dekho' moment
Updated : Aug 31, 2016, 04:52 PM IST
The makers of Sidharth Malhotra and Katrina Kaif's much anticipated flick Baar Baar Dekho have been adopting unique strategies in a bid to promote the film.
In many of firsts, the song 'Kala Chashma' from the film was released even before its trailer and it has become the ultimate party anthem of the year. The lead pair Sid-Kat aka Jai & Diya are on a promotional spree for the film and are touring various cities. Yesterday they flashmobbed a metro station in Jaipur and today they are in Kolkata.
The 'Kala Chashma' swag has hit the trams of Kolkata with the duo grooving to its tunes. Sidharth shared a video of the same on his social media accounts.
#kolkata tram got swag ! with #kalachashma on #baarbaardekho team in town !
A video posted by Sidharth Malhotra (@s1dofficial) on
Baar Baar Dekho is all set to hit the theatres on September 9.