Virat Kohli is India's most valuable celebrity brand- here's how much he is worth

Indian cricket skipper Virat Kohli has topped the list of the most valuable celebrity brand in the country for the second year in a row, with an 18 per cent increase in his brand value at USD 170.9 million (more than 1203 crore rupees) in 2018, according to a report.

The cricketer endorsed 24 brands as of November 2018, the global valuation and corporate finance advisors Duff & Phelps said in its fourth edition of the report on India's most valuable celebrity brands on Thursday.

Kohli is followed by Bollywood actress Deepika Padukone with a valuation of USD 102.5 million. Kohli is the only sportsperson in the top 10 but there are three more sportspersons in the top 20 list.  

MS Dhoni is India's second most valuable celebrity brand among sportspersons. Dhoni is ranked 12th rising one place from last year's 13. His brand value is estimated at USD 26.9 million (more than around 190 crore rupees) in 2018, according to a report.

Sachin Tendulkar is placed 14th with USD 21.7 million while PV Sindhu is 15th in the list with brand value of 21.7 million dollars. 

"While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition. Virat Kohli, Sachin Tendulkar, MS Dhoni and PV Sindhu collectively contributed almost USD 241 million, which is over 27 per cent of the cumulative brand value of the top 20 celebrities pegged at USD 877 million," Duff & Phelps managing director Aviral Jain said.