The crisis in Cricket South Africa has worsened with Momentum, who was the ODI sponsor of the Proteas until 2021 terminating their contract.
The crisis in Cricket South Africa has worsened after Momentum, the ODI sponsor of the Proteas until 2021, decided to terminate the contract in the wake of the SASCOC takeover. In a statement, Momentum has made it clear that it will not renew its sponsorship of international ODIs, the franchise one-day cup, the national club championships, the under-13, under-15, and under-17 school's weeks, and development initiatives including the Momentum Friendship Games and the eKasi Challenge. However, it will continue to be the sponsor of the Women’s cricket team until 2023.
Momentum’s head of sponsorships told the media that it was deeply unhappy with the current state of affairs in Cricket South Africa as it reels from accusations of ‘malpractice and maladministration’. Momentum is the second major company to back out of a sponsorship with the South Africa cricket team after Standard Bank chose not to continue with the sponsorship of the Test team in December 2019.
Cricket South Africa crisis
South Africa cricket plunged into a major crisis after the country’s cricket board, Cricket South Africa was suspended by the Sports Confederation and Olympic Committee, a government body overlooking the broader sports in the country. This has meant that Cricket South Africa has ceased daily operations and it throws into doubt the future of the team in international cricket. International Cricket Council (ICC) rules forbid government interference and this could mean that the national team’s participation in international tournaments could be jeopardized.
This unprecedented development comes after months of turmoil in the Cricket South Africa administration.
SASCOC (South African Sports Confederation and Olympic Committee) is the National Olympic Committee (NOC) and National Paralympic Committee (NPC) for South Africa, and the responsible body for South Africa at the Commonwealth Games. It is also responsible for high-performance sport in the country and coordinates the relationship with various international sports federations. Thus, it is a sporting ombudsmen that was formed following a process beginning with a task force established by Minister of Sport. Thus, it is a government superbody.
In the last one year, Cricket South Africa has been dogged by many issues especially from December 2019. Three major issues have been Racism, payment row and corruption charges. The firing of their CEO Thabang Moroe was the first in the series of administrative crisis to dog Cricket South Africa. Moroe was fired due to ‘serious misconduct’ charges. The administrative crisis deepened when CEO Chris Nenzani also resigned as well as Jacques Faul. Thus, on charges of 'alleged maladministration and malpractices', Cricket South Africa has been suspended.
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