India saw a 1% decline in its brand value from $2,066 billion in 2016 to $2,056 billion in 2017
Brand India seems to be losing its sheen as the country’s ranking declined in 2017. India slipped a spot to No. 8 in the most valuable nation brand list, losing its place to Canada, which saw a 14% growth in brand value, according to Brand Finance’s Nation Brands 2017.
India saw a 1% decline in its brand value from $2,066 billion in 2016 to $2,056 billion in 2017.
India currently has AA brand rating, while Canada with a brand value of $2,056 billion has a brand rating of AAA-.
However, China has seen the highest growth during the year, reducing the gap between it and the most valuable nation brand, the US.
“Chinese companies make up 50 of the Global 500 most valuable brands, increasing from only eight in 2008. Chinese brands lead in four sectors – banks (ICBC), spirits (Moutai), insurance (PingAn), real estate (Dalian Wanda) – as opposed to zero in 2008. The country also celebrates an annual Chinese Brands Day on May 10 and has a nationwide China Council for Brand Development, dedicated to research on brand building and brand evaluation,” said the report.
The report said with so much focus on China, the emergence of India as a top-tier investment destination has not received the notice that it warrants.
“India surpassed both China and the US to become the number one recipient of greenfield FDI by volume already in 2015. In addition, in 2016 Indian companies were responsible for 272 overseas projects, placing India third as an Asian source country for FDI, behind Japan and China. India’s nation brand still lags behind that of China in the league table, but it now sits comfortably in the top ten and if its economic performance continues to stay strong, it might well crack the top five soon,” the Brand Finance report said.
While US remains on top of the list, its brand value has been impacted due to Donald Trump’s presidency. This was seen as the country saw a meagre growth of 2% year on year.
The US brand value in 2017 had increased to $21,055 billion from $20,574 billion in 2016.
“With a value of $21.1 trillion, the US remains the most valuable nation brand in the world but the meagre growth of 2% year on year is putting its dominance at risk in the long run,” said the report.
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