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Whoa! Here's how Rajinikanth and Akshay Kumar's '2.0' promotions will kickstart!

Now, that's what we call a unique and innovative promotional idea...

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Just like several previous movies of Rajinikanth, his upcoming release 2.0 will be promoted in quite a unique and innovative manner. The movie also stars Akshay Kumar, who plays the antagonist and is titled 2.0. It's touted to be a sequel to Robot. 

The first look posters of the film have already left everyone intrigued about its plot. Now, the makers of 2.0 have decided to kickstart the promotions of the film with a bang. 

If the recent buzz is to be believed, then the makers of the film plane to begin promoting 2.0 with life size pictures of Rajinikanth and Akshay Kumar over hot air balloons, whcih will be left to float over the Hollywood sign in LA. Similar balloons will be seen floating over landmark and iconic places in London, Dubai, San Francisco, Europe, Australia and several cities in India too.

It's almost like telling the world to wait and watch out for the film. Now, that's what we call another unique promotional strategy. Trade analyst Taran Adarsh took to his Twitter account to share the news. 

A report on BollywoodLife quoted Raju Mahalingam, creative head of Lyca Productions as saying, "As we don’t look at this film as an Indian production but a Hollywood movie, we wanted to do something different. So, we ordered for a 100-foot-tall hot air balloon eight months ago. On Tuesday, the balloon will be up over the Hollywood signage in Los Angeles."

Previously, before the release of Rajinikanth's film Kabali, several Air Aisa aircrafts were used to promote Thalaiva's film. 

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