WhatsApp has reportedly started its digital peer-to-peer Payments service available in India. At the moment, the service is for select WhatsApp beta users on iOS and Android. With this move, WhatsApp will compete with companies such as Paytm, Google Tez, PhonePe and MobiKwik.
WhatsApp has reportedly started its digital peer-to-peer Payments service available in India. At the moment, the service is for select WhatsApp beta users on iOS and Android. With this move, WhatsApp will compete with companies such as Paytm, Google Tez, PhonePe and MobiKwik.
The new ‘Payments’ feature can be accessed from the Chat window in the Attachments menu. You can then click on Payments, which will then prompt you to link to your UPI. GizmoTimes points out that users who haven’t made a UPI account earlier will have to head to a UPI app or the bank’s website respectively.
At present, WhatsApp has a customer base of around 200 million users, due to which experts believe that if the payment feature will go live, that will be the much needed punch to the digital transactions in the country.
Recently, Facebook-owned WhatsApp has rolled out ‘WhatsApp Business’ in India for Android users. The app is now available for download on the Google Play Store. At the moment, the app is not available for iOS users but is expected to arrive soon.
WhatsApp had earlier mentioned in a statement, “People can continue using WhatsApp as usual — there's no need to download anything new. And people will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.”
In India, WhatsApp is stated to help almost 80 percent of small businesses to help communicate with customers and grow their business.
The app will provide features such as auto responses, creating a business profile, chat migration and analytics. Users will also be able to register a landline number for WhatsApp Business. This seems to be a great move as most people would not like to share their personal contact number with customers. Businesses can also set ‘Away’ automated responses, which customers will receive while when they are trying to contact you and you are not available.
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