The company is to bringing power-efficient, high-performance system solutions to connected/autonomous driving experiences.
MediaTek has announced its plan to bring a fully integrated system solutions for the automotive industry in the first quarter of 2017.
The market for connected and autonomous vehicles continues to grow, and the automotive industry and car-makers demand advanced technologies equipped with a blend of power-efficiency, processing power and affordability.
“The demands of connected and autonomous vehicles require a unique portfolio of technologies. MediaTek’s core competencies create a natural progression for us to design for the future of driving,” said JC Hsu, Corporate Vice President and General Manager of the New Business Department Business Unit at MediaTek.
“We have a strong technology portfolio generated from $10 billion in research and development investment over the past 12 years from modem and RF advancements, computing technologies and connectivity to intelligent algorithms,” added Hsu. “We are developing semiconductor solutions to make an impact in the automotive industry and are focused on core areas of in-vehicle infotainment, telematics and safety ADAS to further the evolution toward autonomous driving.”
MediaTek solutions for automobile manufacturers will cover four key areas, including:
- Advanced Driver Assistance Systems (Vision-based ADAS): Reimagined from the ground up, MediaTek’s ADAS system will feature decentralized Vision Processing Unit (VPU) solutions to handle large amounts of real-time visual streaming data. The system employs machine learning to increase the accuracy and speed of detection, recognition, and tracking, making it more comparable to human decision-making.
- Precision Millimeter Wave (mmWave) Radar: MediaTek will integrate mmWave radar solutions that use higher frequencies to gain better object resolution and more precise detection. The company claims that the high-frequency band of mmWave radar can recognize targets more accurately and is more resistant to fog, rain, snow and other weather conditions than current types of radar.
- Superior In-Vehicle Infotainment: MediaTek claims its newly developed 2D and 3D processing technologies will ensure its application processors will perform at the highest levels of efficiency and speed. The company’s in-car entertainment solutions is to offer integration of navigational and multimedia features and connectivity options.
- Enhanced Telematics: The company says that its telematics system can handle a variety of high-bandwidth information transfers and can support a wide variety of connectivity standards (Cellular 4G/3G/2G, Wi-Fi, BT/BLE ) and map-based applications.
“The complicated systems of tomorrow’s high-tech cars will require a high degree of integration, innovative power management, and improved functionality to support both the highest level of safety demands and driving experiences consumers need,” said Hsu. “MediaTek will bring one integrated package of semiconductors to the market – a holistic solution that is now lacking in the auto industry.”
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
 "Cars in Traffic, Road, Buildings")
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}