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Intel's fourth-generation Core processors 'Haswell' now in India

Codenamed Haswell, the processors deliver up to 50% increase in battery life over the previous generation, equating to 9 hours of battery life in day-to-day usage for some ultrabooks based on the new processors.

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The fourth-generation Inel core processors have been formally launche din India on Wednesday.

Codenamed Haswell, the processors deliver up to 50% increase in battery life over the previous generation, equating to 9 hours of battery life in day-to-day usage for some ultrabooks based on the new processors.

Haswell, which is successor to Ivy Bridge processors currently found in mainstream laptops and desktops, doesn't offer much advantage in terms of performance over its predecessors.

Speaking at the launch, Leighton Phillips, Director, Product Management & Pricing, Intel Asia-Pacific, said, "Today we deliver on the vision set forth two years ago to reinvent personal computing with the introduction of our fourth-generation Intel Core processors."

Fourth-generation Intel Core processors are designed keeping in mind the changing usage pattern of consumers, with a shift from traditional computing devices like desktops and laptops to portable gadgets like tablets and convertibles. In addition to the 50 percent improvement in battery life mentioned earlier, the new generation processors show two to three times improvement in standby time.

Other than the battery life, Intel is promising significantly better graphics performance with Haswell processor. The top end chips, which come with GT3 graphics configuration, can even match dedicated mobile graphics cards. However, most of the mainstream laptops are likely to end up with HD 4600 and HD 5000, which will offer big improvements over HD 4000 but are not likely to match the dedicated AMD or Nvidia graphics cards in a laptop.

For consumers who assemble their own systems, Intel will sell boxed Haswell processor. The top end chips, dubbed Core i7 4770 and Core i7 4770K, are already available in the Indian market with a price of around Rs 20,000. Core i5 4430, which is a mainstream processor, is more affordable with a price of around Rs 12,500.

The improvements are not limited to battery life, with solid gains in performance as well. According to Intel, "every day computing" is approximately "two times faster than a similar four-year old computer" and up to 15 percent faster than the previous generation. Machines based on fourth-generation Intel Core processors wake up faster, and are faster at every day tasks like editing HD videos.

Intel Iris graphics, available on select members of the fourth-generation Intel Core processor family, delivers up to double the 3D performance over previous generation mobile Intel HD Graphics solutions.

Apple was the first manufacturer to unveil products based on the fourth-generation Intel Core processors in the Indian market, with the launch of new MacBook Air models that are expected to be available sometime next month. Leading PC manufactures are expected to follow suit soon, with the likes of Dell, Asus and Acer having announced Haswell-based products in the other markets.

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