The strike began on April 4 after Bollywood producers failed to resolve their differences with multiplex owners over sharing of box office revenues.
The ongoing tussle between film producers and multiplex owners, that has affected the release of new films, seems to be a blessing in disguise for DVD and VCD market.
The cash box of the DVD and VCD market is ringing as there is a surge in sales of movie CDs with people preferring to buy cartoon films and old Hindi and Hollywood movies, industry insiders say.
"There is a surge in the sales of DVDs after the multiplex strike. Customers arrival have increased with new releases much in demand," Suhas Zafrani, Store Manager of Planet M in Connaught Palace, said.
"People want to be entertained and relaxed and as multiplexes are not screening new releases, many are spending their qualitative time watching Bollywood and Hollywood movies at home with their families," said Zafrani.
Sandeep Sharma, Store Manager of Music World, said, "the awareness among people for DVDs and the rental VCDs have risen this year, which was somewhat missing in past few years. Strike has benefitted us and business is good this summer."
The strike began on April 4 after Bollywood producers failed to resolve their differences with multiplex owners over sharing of box office revenues.
Producers are calling for a 50:50 split in revenues, but the multiplex owners want the cut on the basis of a performance-based model.
Cartoons are a big hit this season among children where DVDs of animated Hindi movies like
Jumbo, The Jungle Book and
Hanuman are much in demand.
Hollywood cartoon movies such as
Scooby-Doo, Star Trek and
Kungu Fu Panda are also favourite among them, said a DVD and VCD store owner in South Delhi.
Many old Hindi films are also in demand as people are looking at other options for entertainment as they can't go to see films in multiplexes, the store-owner said.
According to a recent KPMG report on the Indian entertainment industry, the DVD market was estimated to be worth Rs 8.6 billion in 2008 and may reach Rs 16 billion by 2013.
With Moser Baer already dominating the home entertainment industry for the past three years, Corporate giant Reliance Anil Dhirubai Ambani Group's bigflix.com has also started giving a tough fight to its rivals.
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