SRK is the ‘man of the moment’

It was quite a behind-the-scenes affair as actor Shah Rukh Khan got intimate with the camera and posed for the third ad campaign for TAG Heuer, a brand that he’s known to have a long association with. DNA followed him into photographer Atul Kasbekar’s studio where Anaita Shroff Adajania styled the shoot.

“I have said this before and I shall reiterate that when I was young, I always wanted to own a TAG Heuer watch and it is a matter of great pride for me that I am the brand ambassador of TAG Heuer for six years now,” admitted the actor dressed in Ermenegildo Zegna. He played out the sensuality between the timepieces and his own attitude for precision and passion.

“With SRK, I’ve worked very closely for many years now and so I know what kind of lighting works for his face and what does not. This new campaign reflects a lot of strength and aspiration and my challenge has been to adapt the international brief for India and Shah Rukh Khan,” added Kasbekar.