Cow urine soft drink all set to hit markets

Come summers and markets would see the launch of a new soft drink made from cow's urine, which is considered sacred in parts of the country.

Media reports say that a hard line Hindu outfit, known for its opposition to "corrupting" Western food imports, is all set to launch this soft drink.

Reports say that the bovine beverage is undergoing laboratory tests for the next two to three months and the specific date for its commercial release is not known as yet.

Nor are the different flavors known as yet, but manufacturers said the liquid produced by cows is being mixed with products such as aloe vera and gooseberry to fight diseases such as diabetes and cancer.

"This soft drink has been made from cow urine. One bottle contains around five to six milliliters of cow urine. We have used other useful herbs also. This soft drink not only has cooling properties, but also cures various other diseases," said Ramanuj Mishra, In charge, research and development of the cow urine soft drink.

Many Hindus consider cow urine to have medicinal properties and it is often drunk in religious festivals. The organization said it had not decided on a name or a price for the drink.

Purushottam, an officer-in-charge of the soft drink manufacturing unit in Kanpur said the product will be sold nationwide and that it will beat other soft drinks like Pepsi and Coke.

"We are sure that this will sell like hot cakes. This soft drink is beneficial for everybody. The MNCs that are selling various soft drinks caution customers about various ingredients. But our soft drinks has only benefits to offer and we are sure people will buy it," said Purushottam.

Many Hindu groups feel that foreign imports such as Pepsi and Coca Cola in the past, have a corrupting influence and see these products as a tool of Western imperialism.