It's time to throw away your old glasses as vibrant and brightly coloured frames encrusted with precious and semiprecious stones and lenses fitted with crystals will be in.
NEW DELHI: It's time to throw away your old glasses as vibrant and brightly coloured frames encrusted with precious and semiprecious stones and lenses fitted with crystals are predicted to be the predominant fashion in the coming season.
The round lens, with long temples will soon be history and shades fitted with swarovski crystals, diamonds and rhinestones will dawn the new era of eye-wear in the country, say industry experts.
"Keeping pace with the latest fashion trends we struck upon the idea to innovate in eyewear as well, so here's the latest replacing the old," says Paolo Ciarlariello, Managing Director, Luxottica Group a leading umbrella group for eyewear.
The old 'chashma' as we call is now in an all new 'avatar' from lenses to temples molded in a new fashionable form with prices as low as Rs 2,000 to the high-end with Rs 40,000 also available.
"The new range of eyewear is vibrant, retro and bejeweled with griddled lenses," says Sudhashu Arora, Marketing Manager, Ray Ban Optics.
"Indians have now a growing appetite for crystals and diamonds so why not experiment in the eyewear as well," says Arora, "I am sure this new add on will drive in more and more consumers."
The new-age shades have dropped out black lenses and given way to girdled polarised lens which are light adaptive. "Gone are the days of photo chromatic lenses which had dark shades all-over, the all-new lenses are dark on top and lighten as you move downwards," says Arora.
"These have been designed to handle sun rays effectively. On the upper part usually more sun rays fall so it's dark in colour while the lower portion adjusts with visibility," points out Paolo.
The temples of sunglass is in revamp mode as well. The old straight one's have died and wavy temples with encrusted diamonds are expected to be the new trend. The temples can either be a single or double wave in plastic or metal. "Vibrant and fast colours are also now catching up, only the sunglasses were dull so we thought to add some colour to it," says Paolo.
The frames now with added colours are now bigger than usual bringing in the typical retro type feeling.
"For every reason we change clothes and dress-up accordingly so why not the shades," says Arora who adds that the brand of eyewear will also be reflected in the sunglasses worn.
"Increasingly people have become brand conscious, they now want to wear everything branded so why not the shades," adds Paolo.
"The shades in the coming year will be marked by a wide variety of shapes,over 350 styles to choose from, romantic and retro for women and face hugging for men," says Arora.
The forecast for eyewear was recently unveiled by the Luxottica group, the eye-wear umbrella company for brands like Ray Ban, Vogue, Prada, Dolce & Gabbana.
"The Indian eye-wear market has grown manifold in recent years and has become synonymous with luxury and seeing this we have ventured out and are expanding," says Paolo.
"Sunglasses are now an extension of one's personality, and soon we would change our glasses as frequently as we change our clothes and bags," adds Arora.
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