Gloria Jean’s Coffees, a global coffee retailer, has tied up with integrated hospitality major Citymax India to launch coffee houses across the country.
MUMBAI: Gloria Jean’s Coffees, a global coffee retailer, has tied up with integrated hospitality major Citymax India to launch coffee houses across the country.
The retailer operates around 770 outlets in over 30 countries, including 435 in Australia. Citymax India is part of Dubai-based global retail giant Landmark Group.
Citymax India plans to invest around Rs 40 crore to open up to 90 Gloria Jean’s Coffees houses in four years; it has set the target of 500 outlets in 10 years.
The company will open its first outlet in Mumbai by February 2008; this will be followed by New Delhi in June 2008 and Bangalore later.
India currently has about 1,200 coffee outlets and that number is set to increase to 2,500 in 4 years. The business done by them is expected to triple in 5 years.
Given the high real-estate rental cost in India, Citymax expects to break even only in the fifth year, compared with the average global gestation period of 3 years for coffee chains.
“The coffee business is not an easy business in India, especially because of high rentals. But with our international experience and expertise, we are committed towards bringing the ultimate coffee experience to the Indian consumer in the form, style and panache that it deserves,” said Ravi Saxena, managing director, Citymax India.
Gloria Jean’s Coffees promises to offer a five-star coffee shop experience, but at affordable rates. The chain plans to target executives and professionals in the 25-to-45 age group.
“Gloria Jean’s Coffees’ outlets will also be equipped with a wireless fidelity (wi-fi) system to enable professionals to work even while sipping a cup of coffee,’’ Saxena added. Established over 30 years ago, Gloria Jean’s Coffees has been a runaway success in the last decade, replicating its home-grown Australian success overseas.
Besides its own Gloria Jean’s Coffees houses, Citymax India will grow the brand in India through franchising. Gloria Jean’s Coffees will be the first coffee brand in India.
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